SWA 8

Billy Bull
English 102
April 9, 2009
SWA 8

 

            The seemingly perfect ad campaign proposed six months ago is not performing as well as we had intended.  I believe that we should not discontinue the ad, but we can alter the timing and the programs that the ad is aired during. 

            As of now the target audience is obviously towards one who is working in an office.  If it is possible we can change the target audience so that it can be more relatable to everyday people.  For right now Bud Light should keep their current ad, but just enhance the ad.  However, the company should launch a new ad campaign that relates more to everyday America.  For example, a possible ad targeted towards the everyday worker can be of a man daydreaming about a place that beer is easily accessible and free to everyone; a sort of Willy Wonka idea without the candy and sweets.    

            The current ad should continue to air and finish its budgeted time of a year, and then Bud Light can discontinue the ad.  A possible problem with the ad can be the times that the company has decided to show the advertisement.  Since the target audience is the office worker the commercial should be aired on weekdays around 6pm to about 11pm.  That time slot takes into consideration rush hour traffic, the worker that has a certain television program to watch, and the typical hour one goes to bed.

  The ad should also be shown throughout all sporting events.  Although the main target audience is the office worker, anyone can find the ad comical.  The idea that a professional setting can be altered based off a case of Bud Light is genius, and the fact that the office had to raise money by implementing a swear jar makes it even better.    

I believe that the ad can easily be enhanced solely through a more strategic timing and the programs it is aired during.