http://www.youtube.com/watch?v=EJJL5dxgVaM
The Rhetoric of the Marke
1. We know that ads are supposed to be persuasive. Take this for granted. But what do these ads persuade you to think, do, or believe—especially beyond simply purchasing their products?
......This ad is in no way believable or realistic. Beer commercials can get away with being funny and not having to worry too much about persuasion. Although recent Bud Light commercials promote their "drinkability," beer commercials are way more lenient than other products.
... As you study the advertisements, consider all the elements of it that you can identify. In other words, try not to just focus on the explicit argument. What implicit elements argue here?
............Bud Light is trying to argue that even the most professional environment will lower its standards or rules for a beer.
3. Describe the apparent use-value of each product; then describe the exchange-value as you see it. Basically, what might purchasers of these products expect to get from them that an inexpensive, generic version would not provide? Evaluate the ads in terms of use-value appeal and exchange-value appeal—how does each address use and exchange concerns? Do they all do both? Do any of your observations contradict what you might have expected?
..............Bud Light already has a credible name and at this point with advertisement, the company has more room to be random. People are going to be brand loyal to this company, so they can be more unprofessional in their advertisements.
4. Who would you say the imagined audience for each ad is? What magazines do you think each came from?
...........The audience is sports watchers, beer drinkers, and anybody who is over the age of 21.
.............. http://www.youtube.com/watch?v=1tNe3n0LQJo
1. We know that ads are supposed to be persuasive. Take this for granted. But what do these ads persuade you to think, do, or believe—especially beyond simply purchasing their products?
............This ad persuades one to think. With a nearly silent beginning, one does not know what to think with an assembly of car parts working in a domino like fashion.
2. As you study the advertisements, consider all the elements of it that you can identify. In other words, try not to just focus on the explicit argument. What implicit elements argue here?
............. The implicit elements argued is the strength and technology used to build the Honda Accord.
3. Describe the apparent use-value of each product; then describe the exchange-value as you see it. Basically, what might purchasers of these products expect to get from them that an inexpensive, generic version would not provide? Evaluate the ads in terms of use-value appeal and exchange-value appeal—how does each address use and exchange concerns? Do they all do both? Do any of your observations contradict what you might have expected?
..............With this product, the company is trying to teach their viewers that their cars are stronger, safer, and more luxurious than their competitors.
4. Who would you say the imagined audience for each ad is? What magazines do you think each came from?
...........The imagined audience is anyone from the age of 15 and up. The commercial would probably be played during a sporting event or duing a reality tv show.
